The Product Ford Fiesta: A Marketing Analysis - Part I &

The Product Ford Fiesta: A Marketing Analysis - Part I &

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Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, 0, University of Applied Sciences Essen, language: English, comment: This publication includes Part I (page 1 - 20) and Part II (page 21 - 43)., abstract: This paper contains 2 Marketing Assignments evaluated with an excellent grade and written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply a Marketing Analysis exemplified by a consumer product. Moreover, it contains a Market Analysis, Marketing Objectives and Strategy based on SWOT/PEST/Porter, Unique Selling Propositions and the model of Four P's. The author introduces the new Marketing and Loyalty Mix as an adjustment to the original Marketing Mix. -------- Dieses Buch beinhaltet 2 mit der Note 1, 0 bewertete Seminararbeiten aus dem Jahr 2011 in dem Fach Marketing fur ein MBA-Studium an der FOM in Deutschland. Es veranschaulicht, wie auf einfache Weise eine Marketinganalyse fur Konsumguter erstellt werden kann. Dies wird durch eine Marktanalyse, Marketing Ziele und Strategien basierend auf SWOT/PEST/Porter, USPs und den Four P's umgesetzt. Der Autor erweitert den Marketing Mix und stellt den neuen Marketing und Loyalty Mix vor.... product are a€c Product Features a€c Benefits.5 The product features of the FF are based on the target group and majorly focus on design and communication. The audio system Sound aamp; Connect is able to be connected with the iPod or iPhone ofanbsp;...


Title:The Product Ford Fiesta: A Marketing Analysis - Part I &
Author: Christian Gondek
Publisher:GRIN Verlag - 2011
ISBN-13:

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