The Manager's Guide to Strategy
Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level. All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little qbrushing upq now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations. The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.BoomersaThe Biggest Trend The post-World War II ababy booma has been the biggest trend factor in the U.S. economy since the ... The other agency is run by an owner who is very extravagant, drives a Lexus, and eats at the club every lunch.
| Title | : | The Manager's Guide to Strategy |
| Author | : | Roger Formisano |
| Publisher | : | McGraw Hill Professional - 2003-09-22 |
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