Services Marketing 3E

Services Marketing 3E

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Services are Supreme 266 Case Study 2: Satyam Moves into Consulting 268 Case Study 3: a#39;Desia#39; Innovators in IT: Case ... and Pacsoft 270 Case Study 4: From an NBFC to a Bank: Kotak Mahindraa#39;s Strategic Shift 272 Case Study 5: Indiananbsp;...


Title:Services Marketing 3E
Author: Nargundkar
Publisher:Tata McGraw-Hill Education - 2010
ISBN-13:

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