NBC

NBC

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qNBC: America's Network makes a significant contribution to our understanding of American broadcasting. Hilmes makes a convincing case for the appropriateness of an examination of a single firm, NBC, to illuminate the major themes and events of American broadcast history. In addition, she adeptly synthesizes a strong set of individually-authored chapters on specific historical periods, controversies, and program genres into a coherent whole. The writing is concise and lively and the breadth and depth of the material makes this a exceptional work.q--William Boddy, author of New Media and Popular Imagination qNBC: America's Network is an outstanding book about one network across US television history. Hilmes is an excellent editor who brings broad insights about the television industry to bear on this volume. The individual essays present different approaches and methods, and together provide an integrated history of NBC with analysis that respects the medium and the people that worked in it.q--Mary Beth Haralovich, co-editor of Television, History, and American Culture: Feminist Critical Essays. qFilled with highly readable essays by the top scholars in the field, NBC: America's Network explores key, often watershed moments in the network's history to illuminate the central role broadcasting has played in constituting public discourse about what is-and what is not-in the public interest. A welcome addition to the history of broadcasting, and essential reading for anyone interested in the transformative role of radio and TV in modern life.q--Susan J. Douglas, author of Listening In: Radio and the American ImaginationUnder the guidance of Dick Ebersol, who has run NBC Sports since 1989, NBC has shifted away from live coverage of the events by using recorded ... Finally, NBC has used the Olympics to launch additional programming services beyond broadcast television. ... GE chairman Jack Welch had engineered the deal that brought NBC into General Electric, but he was wary about expanding in the mediaanbsp;...


Title:NBC
Author: Michele Hilmes, Michael Lowell Henry
Publisher:Univ of California Press - 2007
ISBN-13:

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