Don't Just Relate-- Advocate!

Don't Just Relate-- Advocate!

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Traditional qpush/pullq marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company.... These buyers are empowered by information on features and prices for all models through sites like Kelly Blue Book (KBB) or Edmonds. ... Notice that this comparison includes the invoice price as well as retail pricing. ... sites on average and focus on two types of auto web sites: automotive manufacturer sites (original equipment manufacturers like Ford, GM, etc.) ... 9 Automotive News, May 24, 2004, p.

Title:Don't Just Relate-- Advocate!
Author: Glen L. Urban
Publisher:Wharton School Publishing - 2005

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