Commitment Types and Influence of Daily Deals Among Boot Camp Participants

Commitment Types and Influence of Daily Deals Among Boot Camp Participants

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The sedentary lifestyle that many Americans exhibit reinforces the need for continued research into the factors associated with the adoption and maintenance of regular physical activity. Internet-based daily deal websites, such as GrouponAr and LivingSocialAr, feature deals and discounts on many products and services, including fitness programs. The purpose of this study was to determine the relationship between qdaily dealsq usage and the types of commitment exhibited by fitness program participants. The targeted program studied was a fitness boot camp. Boot camp participants (N=150), recruited from an indoor boot camp company, completed a questionnaire that included basic demographic information, membership status, and the Exercise Commitment Scale (ECS). Contrary to the hypothesis, the results showed that all participants had a greater qwant toq commitment than a qhave toq commitment but that regular paying members reported more personal investment.The sedentary lifestyle that many Americans exhibit reinforces the need for continued research into the factors associated with the adoption and maintenance of regular physical activity.


Title:Commitment Types and Influence of Daily Deals Among Boot Camp Participants
Author: Linda K. Lund
Publisher: - 2014
ISBN-13:

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